1. 8 months ago 
    Agency: Shalmor Avnon Amichay/Y&R/Tel Aviv I really love this campaign by Mercedes-Benz Israel based on the concept of left Brain/Right Brain. The brand promise is that it is a perfect combination of both sides: the logical, analytical left and the creative, intuitive right. The copy is beautiful (see below). “Left Brain. I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.” “Right Brain. I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.” 

    Agency: Shalmor Avnon Amichay/Y&R/Tel Aviv

    I really love this campaign by Mercedes-Benz Israel based on the concept of left Brain/Right Brain. The brand promise is that it is a perfect combination of both sides: the logical, analytical left and the creative, intuitive right. The copy is beautiful (see below).

    “Left Brain. I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

    “Right Brain. I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.” 

     
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In my bedside drawer you will find a book of thoughts/scribbles/cut-outs/coffee mug stains. This blog will now hold most of those, minus the coffee. That would be bad for my laptop.
- Neeti Newaskar
 
 

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