1. 12 months ago 
    Craig Allen and Eric Kallman, the Art Director-Copywriter team on Old Spice spoke with creativity magazine recently and here’s what they had to say about the experience on the account: “We respect each other’s sense of humor and sensibility. We trust each other,” Mr. Kallman said. “When we both laugh hard at something … we think it’s something working out.” “It’s such an odd business,” added Mr. Allen. “You never know what will work or not.” In short, we need to trust our instincts more … honest/intuitive reactions to our own work are a place to start.

    Craig Allen and Eric Kallman, the Art Director-Copywriter team on Old Spice spoke with creativity magazine recently and here’s what they had to say about the experience on the account:

    “We respect each other’s sense of humor and sensibility. We trust each other,” Mr. Kallman said. “When we both laugh hard at something … we think it’s something working out.” “It’s such an odd business,” added Mr. Allen. “You never know what will work or not.”

    In short, we need to trust our instincts more … honest/intuitive reactions to our own work are a place to start.

     
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In my bedside drawer you will find a book of thoughts/scribbles/cut-outs/coffee mug stains. This blog will now hold most of those, minus the coffee. That would be bad for my laptop.
- Neeti Newaskar
 
 

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