As scarf is a scarf is a … sweater? This is a story of sustainable smarts and well, a loving mother. Graphic designer Haik Avanian has a business model that allows us to send his mom an ill-fitting old sweater that you once loved, leaving it to her to reknit it into something new. A scarf or gloves or something else! Go to http://www.rekn.it/ to revive your old favorites. I like the fine print at the bottom of the site too: “*because i only have one mom, we’ve decided to limit orders to the first 30.”

As scarf is a scarf is a … sweater?

This is a story of sustainable smarts and well, a loving mother. Graphic designer Haik Avanian has a business model that allows us to send his mom an ill-fitting old sweater that you once loved, leaving it to her to reknit it into something new. A scarf or gloves or something else!

Go to http://www.rekn.it/ to revive your old favorites. I like the fine print at the bottom of the site too:

“*because i only have one mom, we’ve decided to limit orders to the first 30.”